Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

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John Wiley & Sons, 22 avr. 2013 - 304 pages

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert

Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.

  • More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
  • This two-color book is the only guide to search engine optimization that is presented in a visual format
  • Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more
  • Author is a popular keynote speaker and panelist at interactive marketing and technology conferences

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

 

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Table des matières

Generate Leads with Facebook Ads
178
Microblog with Twitter
184
Grow Your Professional Network with LinkedIn
190
Network with WebmasterWorld
196
Create an AdWords Campaign
202
Write Effective Ad Copy
208
Export PPC Reports
214
Optimize Your Account
220

Optimize for Multiple Browsers
64
Create a Company Information Page
70
Advanced Website Structuring
74
Using the Nofollow Attribute
80
Using Mod_Rewrite to Rewrite URLs
86
An Introduction to Creating Content
92
Using Proper Keyword Density
98
Optimize NonHTML Documents
104
Create a Blog with Blogger
110
Make Your Blog Successful
116
Using Google Analytics
171
An Introduction to Social Media Optimization
172
Optimizing for Other Search Engines
242
Increase Exposure on Ask com
248
Produce Sales with eBay Auctions
254
Optimizing for Local Search
258
Leverage Reviews to Increase Your Local Search Ranking
264
Eliminate Negative Ranking Factors
270
Get Listed on ReferLocal com Business Pages
276
Using the SEOmoz Browser Toolbar
282
Using the WordPress SEO Plugin by Yoast
288
Index
294
Droits d'auteur

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