Search engine optimization : your visual blueprint for effective Internet marketing
This visual guide to SEO provides techniques for moving a website up in the search engine rankings. It covers keyword generation, internal linking, URL structure, content creation, using social media, and more
1 online resource (304 pages) : illustrations.
9781118551745, 9781299449213, 9781118418628, 9781118027189, 9781118551752, 9781118551776, 1118551745, 1299449212, 111841862X, 1118027183, 1118551753, 111855177X
871629559
Print version:
Chapter 1. Getting started with search-engine optimization
chapter 2. Keyword generation
chapter 3. Creating pages
chapter 4. Basic website structure
chapter 5. Advanced website structuring
chapter 6. Creating content
chapter 7. Creating communities
chapter 8. Building links
chapter 9. Using Google Analytics
chapter 10. Social media optimization
chapter 11. Creating pay-per-click campaigns
chapter 12. Optimizing PPC campaigns through quality score optimization
chapter 13. Optimizing for other search engines
chapter 14. Optimizing for local search
chapter 15. Installing SEO tools and plug-ins
Includes index
English
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